In recent years, YouTube has become one of the most popular platforms for content creators to share their work with the world. With over 2 billion monthly active users, YouTube has become a powerhouse in the digital world. As the platform has grown, so has the popularity of multi-channel networks (MCNs) on YouTube.
MCNs are companies that work with content creators to help them grow their channel and monetize their content. MCNs offer services such as audience development, content creation, copyright management, and advertising sales. In exchange for these services, MCNs take a percentage of the creator’s revenue.
In this blog post, we will take a look at what MCNs are, how they work, and the top 10 MCNs on YouTube.
What is an MCN?
MCNs, or multi-channel networks, are companies that work with content creators on YouTube to help them grow their channels and monetize their content. MCNs offer a variety of services, including audience development, content creation, copyright management, and advertising sales.
MCNs are essentially talent agencies for YouTubers. They act as a middleman between the creator and YouTube and help the creator manage their channel and content. MCNs can help creators with things like branding, sponsorships, and partnerships.
MCNs take a percentage of the creator’s revenue in exchange for these services. The percentage can vary depending on the MCN and the services provided, but it’s typically around 20-30%. This means that if a creator earns $1000 in ad revenue, the MCN would take around $200-300.
How do MCNs work?
MCNs work by offering a variety of services to content creators on YouTube. These services can include:
- Audience development: MCNs can help creators grow their audience by promoting their channel on social media, collaborating with other creators, and optimizing their videos for search.
- Content creation: MCNs can help creators create high-quality content by providing resources such as video equipment, editing software, and creative teams.
- Copyright management: MCNs can help creators manage their copyright by monitoring their content and filing copyright claims when necessary.
- Advertising sales: MCNs can help creators monetize their content by selling advertising space on their videos.
- Brand partnerships: MCNs can help creators partner with brands to create sponsored content.
MCNs typically take a percentage of the creator’s revenue in exchange for these services. This percentage can vary depending on the MCN and the services provided, but it’s typically around 20-30%.
Top 10 MCNs for YouTube
Now that we’ve covered what MCNs are and how they work, let’s take a look at the top 10 MCNs for YouTube.
1. Studio71
Studio71 is one of the largest MCNs on YouTube, with over 1,200 creators and 10 billion monthly views. Studio71 offers a variety of services, including audience development, content creation, and brand partnerships. Studio71 is known for working with top creators such as Rhett & Link, Lilly Singh, and Dwayne “The Rock” Johnson.
2. BroadbandTV
BroadbandTV is another major MCN on YouTube, with over 34,000 content creators and 445 million subscribers. BroadbandTV offers a range of services, including content management, audience development, and monetization. BroadbandTV is known for working with top creators such as Bart Baker, VanossGaming, and Fernanfloo.
3. Machinima
Machinima is a MCN focused on gaming content, with over 12 million subscribers and 3 billion monthly views. Machinima offers a range of services, including audience development, content creation, and brand partnerships. Machinima is known for working with top gaming creators such as PewDiePie, Game Grumps, and Markiplier.
4. Fullscreen
Fullscreen is an MCN with over 70,000 creators and 600 million subscribers. Fullscreen offers a range of services, including audience development, content creation, and brand partnerships. Fullscreen is known for working with top creators such as Shane Dawson, Andrea Russett, and Grace Helbig.
5. AwesomenessTV
AwesomenessTV is an MCN focused on youth-oriented content, with over 6 million subscribers and 1.4 billion monthly views. AwesomenessTV offers a range of services, including audience development, content creation, and brand partnerships. AwesomenessTV is known for working with top creators such as Brent Rivera, Alex Aiono, and Tana Mongeau.
6. Maker Studios
Maker Studios is an MCN with over 55,000 creators and 10 billion monthly views. Maker Studios offers a range of services, including audience development, content creation, and brand partnerships. Maker Studios is known for working with top creators such as PewDiePie, Shane Dawson, and Epic Rap Battles of History.
7. StyleHaul
StyleHaul is an MCN focused on fashion and beauty content, with over 5,000 creators and 3 billion monthly views. StyleHaul offers a range of services, including audience development, content creation, and brand partnerships. StyleHaul is known for working with top creators such as Zoella, Fleur DeForce, and Estée Lalonde.
8. Kin Community
Kin Community is an MCN focused on lifestyle and DIY content, with over 200 million subscribers and 1.7 billion monthly views. Kin Community offers a range of services, including audience development, content creation, and brand partnerships. Kin Community is known for working with top creators such as Rachel Talbott, Mr. Kate, and Rosanna Pansino.
9. Freedom!
Freedom! is an MCN with over 300,000 creators and 200 million monthly views. Freedom! offers a range of services, including audience development, content creation, and monetization. Freedom! is known for working with top creators such as The Gaming Lemon, PewDiePie, and KSI.
10. Grapevine
Grapevine is an MCN that focuses on influencer marketing, with over 100,000 creators and 6 billion monthly views. Grapevine offers a range of services, including audience development, content creation, and brand partnerships. Grapevine is known for working with top creators such as Casey Neistat, Ingrid Nilsen, and Lilly Singh.
Conclusion
MCNs have become an important part of the YouTube ecosystem, offering a range of services to content creators to help them grow their channels and monetize their content. The top 10 MCNs on YouTube, including Studio71, BroadbandTV, and Machinima, offer a variety of services to their creators, including audience development, content creation, and brand partnerships.
While MCNs can be a great resource for content creators, it’s important to do your research and choose an MCN that aligns with your goals and values. MCNs take a percentage of your revenue, so it’s important to make sure you’re getting the services and support you need in exchange for that percentage. With the right MCN, content creators can take their channel to the next level and achieve success on YouTube.
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